About Us

Better by Design wants kids to believe that the world is not something that they need to conform to.
The world can be moulded, chipping away at the way things were, whenever a child full of ideas come across inconveniences around them.


Born in 2014, Better by Design came together as an idea by Krishna and Soumeet. Having worked with innovators of all ages, they helped build the nations biggest incubation space for hardware prototyping, IKP Eden in Bangalore, and assisted the Government of Telangana in building a world-class prototyping facility, T-Works in Hyderabad.


Their efforts in uniting innovators and makerspaces led them to believe that innovation needed to start early. In 2014, they entered their idea for a innovation program for kids in Economic Times Power of Ideas Competition and left with a win!


Fresh from their win, Better by Design partnered with various schools including Riverside in Ahmedabad to set up makerspaces and document innovations by kids. Eventually, Krishna and Soumeet, set up base in Hyderabad, and took this program to their alma mater, Chirec International in 2014. This year, Chirec ranks #1 in Telangana for innovation.

Team
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Krishnateja Madempudi

Cofounder & CEO

The product and tech guy, you can often find Krishna, balancing his macbook at a height while navigating bugs and wireframes. His zombie video will one day rule a post-apocalyptic world overrun with undead.

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Soumeet Lanka

Cofounder

The designer of experiences and maker of content, Soumeet can be found lurking around taking notes. If theres a revolution to be headed, Soumeet is your guy on the loudspeaker, if you can find him that is.

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Aastha Parikh

Educator Team Lead

A designer, an educator, a punny person, she dons way too many hats for a tiny human. A free spirit that reaches us all the way from Bangalore, she fully expects to join a commune of fellow dogs some day.

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Vidhula Thyagarajan

User Insights Analyst

Data woman, she can be found lending a helping hand everywhere. Can do a handstand now, numbers make more sense that way anyway. Dances, tries new workouts, plays laser tag like a pro.

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Archana Udayagiri

Student Experience Designer

A keen observer of children, she channels her inner kid to design the best experience for students everywhere. Breaks into motown, chases birds, rambles about child psychology to confused audiences.

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Mohammad Nawaz

Product Manager

The voice of the company to many people, he is up at all hours talking to people. He will dance when the phone rings, he will dance when his dogs bark, he will dance when a Bollywood number comes on.

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Namballa Gopi

Lab Assistant

The go-to-guy for everything from hardware to lasering to 3D printing, he picks up skills like its the easiest thing. A new dad, he can be found proudly showing pictures of his daughter to those who ask.

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Jaswanth Rao

Lab In-Charge

A maverick with managing accounts, procurement and stores, he is one of the staunchest supporters of the movement and the team. Tall, dark, handsome, he is the hero we all need but dont deserve.

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Pavani Lachireddy

Educator

She loves learning from kids as much as she loves teaching them. Buckle up when youre in her car. An entrepreneur, baker, chef, singera, product innovator and the best dressed person at work.

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Bhagyashree Sarkar

Educator

Cracks lame jokes in class, which gets a lot of laughs (on her). She gives out dibs like Oprah gives out cars. She can be found playing with MoonMoon, her cat. Awesome is just awe so without me.

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Kushal Raj Patnaik

Filmmaker

Though his address lies on earth, he is often found wandering around the cosmos, taking pictures and capturing videos of perfect moments. He is determined to be the worst joke teller in history.

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Acquilin John

Growth Hacker

Bringing a slice of Mumbai to Hyderabad, this growth ninja stacks floors to the BBD tower. Her passions include the eternal quest for street food, petting cats, and driving off road (into ditches).

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Archna Menon

Filmmaker

A journalist with filmmaking credentials, Archna has one single-minded focus - food. Offer this one nomnoms and everything works smoothly. Offend her sensibilities, and she will crush you with her large feet.

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Ruchika Karnani

Design Intern

Existential nincompoop. Shes not looking at you, shes just staring at space. Shes basically the weird person in the office. She tried valiantly to design a bug that didnt look buggy but lit up the sky with ideas.

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Sandeep Chowdary K

Head of Operations

He saw the chance to play with gadgets, and got here on the first flight from France. If you walk into out office and see the biggest smile on a person who wont talk, you know youve found Sandeep.


Our Advisors
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Akshatt Uppal

Akshatt Uppal

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Kriti Lohiya

Akshatt Uppal

Rushil Nagulapati

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Munaga Banu Sahiti

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Sachin Shiva Atluri

Akshatt Uppal

Ujwal Komaravolu

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Vansh Agarwal

Akshatt Uppal

Varun Gudapati

Akshatt Uppal

Yashvardhan Mayur Verma